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Title: Demand
Author: Adrian J. Slywotzky, Karl Weber
Narrator: Dave Courvoisier
Format: Unabridged
Length: 11 hrs and 47 mins
Language: English
Release date: 12-08-11
Publisher: HighBridge, a division of Recorded Books
Genres: Business, Marketing
Summary:
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you dont see can make or break a product; the art of transforming fence sitters into customers; why theres no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
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