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Title: Evergreen
Author: Noah Fleming
Narrator: Noah Fleming, Walter Dixon
Format: Unabridged
Length: 7 hrs and 23 mins
Language: English
Release date: 01-28-15
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain,as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth season after season.
The audiobook's entertaining stories and action steps reveal how anyone can:
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
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