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Title: From .com to .profit
Author: Nick Earle, Peter Keen
Narrator: Eric Conger
Format: Abridged
Length: 3 hrs and 6 mins
Language: English
Release date: 07-08-05
Publisher: Penton Overseas, Inc.
Genres: Business, Marketing
Summary:
Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web.
Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.
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