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Title: Groundswell - Expanded and Revised Edition
Author: Charlene Li, Josh Bernoff
Narrator: Josh Bernoff
Format: Unabridged
Length: 9 hrs and 51 mins
Language: English
Release date: 07-21-11
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
Groundswell is required listening for executives seeking to protect and strengthen their company's public image.
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