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Title: How to Make Choosing Easier
Author: Sheena Iyengar
Narrator: Sheena Iyengar
Format: Original Recording
Length: 16 mins
Language: English
Release date: 04-12-00
Publisher: TED Talks
Genres: Business, Marketing
Summary:
We all want customized experiences and products - but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
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