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Title: Inside the Tornado
Author: Geoffrey A. Moore
Narrator: Geoffrey A. Moore
Format: Abridged
Length: 3 hrs and 4 mins
Language: English
Release date: 12-16-99
Publisher: HarperAudio
Genres: Business, Marketing
Summary:
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.
© and (P)1997 HarperCollins Publishers, Inc., All Rights Reserved. Harper Audio, a division of HarperCollins Publishers
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