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Title: Jeremy Goldman on Going Social
Author: Jeremey Goldman
Narrator: Dave Summers
Format: Original Recording
Length: 15 mins
Language: English
Release date: 12-24-14
Publisher: American Management Association
Genres: Business, Management
Summary:
Social media is the go-to tool for businesses to connect to their customers. However, many businesses use the wrong type of social media or lose sight of with is important to their business model. Join Jeremy Goldman, author of the book Going Social, as he talks about the traps and pitfalls a business may face when trying to establish a social media presence. Remember social media is just a tool, don't lose sight of your business and give in to the hype.
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