Listen to full audiobooks for free on :
https://hotaudiobook.com/free
Title: Meatball Sundae
Author: Seth Godin
Narrator: Seth Godin
Format: Unabridged
Length: 4 hrs and 51 mins
Language: English
Release date: 12-27-07
Publisher: HighBridge, a division of Recorded Books
Genres: Business, Marketing
Summary:
New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
Contact: info@hotaudiobook.com
