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Title: Nick Westergaard on Getting Scrappy
Author: Nick Westergaard
Narrator: Dave Summers
Format: Original Recording
Length: 9 mins
Language: English
Release date: 10-06-16
Publisher: American Management Association
Genres: Business, Marketing
Summary:
Social media is taking over marketing and it can be hard to keep up, but you don't have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company, no matter what size. You'll be able to work smart, not hard, and do more with fewer resources.
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