Listen to full audiobooks for free on :
https://hotaudiobook.com/free
Title: Scientific Advertising
Author: Claude C. Hopkins
Narrator: Core Media Productions
Format: Unabridged
Length: 2 hrs and 2 mins
Language: English
Release date: 12-07-07
Publisher: Core Media Productions
Genres: Business, Marketing
Summary:
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
Contact: info@hotaudiobook.com