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Title: Selling the Invisible
Author: Harry Beckwith
Narrator: Jeffrey Jones
Format: Abridged
Length: 1 hr and 37 mins
Language: English
Release date: 06-27-08
Publisher: Hachette Audio
Genres: Business, Marketing
Summary:
A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention; and much more.
©2008 Harry Beckwith; (P)2008 Hachette Audio
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