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Title: Socialnomics
Author: Erik Qualman
Narrator: Nick Sullivan
Format: Unabridged
Length: 8 hrs and 19 mins
Language: English
Release date: 09-21-09
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn:
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