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Title: Sold on Language
Author: Julie Sedivy, Greg Carlson
Narrator: William Hope
Format: Unabridged
Length: 15 hrs and 49 mins
Language: English
Release date: 03-04-13
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
As citizens of capitalist, freemarket societies, we tend to celebrate choice and competition. However, in the 21 st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.
In Sold on Language , noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible.
These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?
Sold on Language offers thoughtprovoking insights into the choices we make as consumers and citizens and the choices that are increasingly being made for us. For the authors blog visit: www.psychologytoday.com/blog/soldlanguage
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