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Title: Stanford CEO Forum
Author: John Kilcullen
Format: Original Recording
Length: 50 mins
Language: English
Release date: 12-17-99
Publisher: Stanford Audio
Genres: Business, Marketing
Summary:
John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he is the brains behind the increasingly popular "For Dummies" series. These are the books that millions of people turn to to learn about everything from investing to the Internet. "For Dummies" is a powerful brand, but that didn't just happen overnight, it was carefully crafted. Listen as Kilcullen explains how to build a brand. He'll talk about branding, entrepreneurship, startups, and dynamic growth.
(P) and ©1999 Stanford Alumni Association
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