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Title: Steal These Ideas
Author: Steve Cone
Narrator: Steve Cone
Format: Unabridged
Length: 3 hrs and 45 mins
Language: English
Release date: 04-07-10
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.
Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the stuff no one ever teaches.
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