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Title: The Age Curve
Author: Kenneth W. Gronbach
Narrator: Max Bloomquist
Format: Unabridged
Length: 6 hrs and 6 mins
Language: English
Release date: 07-02-08
Publisher: Brilliance Audio
Genres: Business, Marketing
Summary:
As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.
In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.
Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:
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