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Title: The Intention Economy
Author: Doc Searls
Narrator: Doc Searls
Format: Unabridged
Length: 8 hrs and 48 mins
Language: English
Release date: 08-17-12
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
Caveat venditor - let the seller beware...
While marketers look for more ways to get personal with customers, including new tricks with "big data", customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:
And they will do all of this outside of any one vendors silo. This new landscape were entering is what Doc Searls calls The Intention Economy - one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this audiobook he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.
New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways - all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this audiobook.
As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?
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