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Title: The Invisible Touch
Author: Harry Beckwith
Narrator: George Wilson
Format: Unabridged
Length: 5 hrs and 39 mins
Language: English
Release date: 08-12-14
Publisher: Recorded Books
Genres: Business, Marketing
Summary:
Business Week and New York Times best-selling author Harry Beckwith is one of the worlds most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm.
In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
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