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Title: The Irresistible Offer
Author: Mark Joyner
Narrator: Mark Joyner
Format: Unabridged
Length: 3 hrs and 42 mins
Language: English
Release date: 07-28-06
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
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