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Title: The Mobile Mind Shift
Author: Ted Schadler, Josh Bernoff, Julie Ask
Narrator: Josh Bernoff
Format: Unabridged
Length: 7 hrs and 3 mins
Language: English
Release date: 06-13-14
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
Mobile has reprogrammed your customers' brains.
Your customers now turn to their smartphones for everything. Whats tomorrows weather? Is the flight on time? Wheres the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context.
Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If youre there for them, theyll love you; if youre not, youll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?
Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments.
You'll learn how to:
Mobile is rapidly shifting your customers into a new way of thinking. Youll need your own mobile mind shift to respond.
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