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Title: The Smarter Screen
Author: Shlomo Benartzi, Jonah Lehrer
Narrator: Rob Shapiro
Format: Unabridged
Length: 6 hrs and 39 mins
Language: English
Release date: 10-06-15
Publisher: Penguin Audio
Genres: Business, Marketing
Summary:
A leading behavioral economist shows how businesses can improve consumer thinking and decision making on screens.
The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.
Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success in an age of screens.
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