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Title: Welcome to the Funnel
Author: Jason Miller
Narrator: Jeff Augustine
Format: Unabridged
Length: 3 hrs and 46 mins
Language: English
Release date: 04-16-15
Publisher: Heavy Metal Thunder
Genres: Business, Marketing
Summary:
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this audiobook have come together through a tremendous amount of research, trial and error, expert input, and real-world applications. From startups to enterprise, what's included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of content and social:
No frills, no fluff, just useful, practical tactics, strategies, and lessons from one modern marketer to another, with a touch of rock 'n' roll flare.
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