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Title: Winning the Customer
Author: Lou Imbriano
Narrator: Charles Bice
Format: Unabridged
Length: 8 hrs and 45 mins
Language: English
Release date: 01-22-13
Publisher: McGraw-Hill Education
Genres: Business, Marketing
Summary:
During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue - perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.
Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success:
Throughout the book, youll find Lous dynamic personal stories drawn right from his years of real-world business experience. Hes learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice.
Filled with practical information and written in Lous inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lous tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
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