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Title: ZAG
Author: Marty Neumeier
Narrator: Marty Neumeier
Format: Unabridged
Length: 1 hr and 39 mins
Language: English
Release date: 11-06-09
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Zag follows the ultra-clear "whiteboard overview" style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation.
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough - today companies need "radical differentiation" to create lasting value for their shareholders and customers.
In an entertaining listen you'll learn:
©2006 Marty Neumeier; (P)2009 Audible, Inc.
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