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Title: Zombie Loyalists
Author: Peter Shankman
Narrator: Jason Huggins
Format: Unabridged
Length: 6 hrs and 34 mins
Language: English
Release date: 01-27-15
Publisher: Dreamscape Media, LLC
Genres: Business, Marketing
Summary:
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists. They are ready to buy what you sell, respond to your email offers, and demand that their friends do the same. Looking at exceptional companies like the Ritz-Carlton, Commerce Bank, and Starwood Hotels as well as smaller businesses to turn their customers into zombie loyalists, he shows how you can create your own customer army.
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