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ID: 516624
Title: Post-Acquisition Marketing
Author: Shiv Narayanan
Narrator: Assaf Cohen
Format: Unabridged
Length: 01:55:38
Language: English
Release date: 04-14-21
Publisher: Authors Republic
Genres: Business & Economics, Marketing & Advertising
Summary:
When youre acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shivs proven framework, youll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
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