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ID: 645211
Title: Trust Signals
Author: Scott Baradell
Narrator: Jay Aaseng
Format: Unabridged
Length: 06:10:26
Language: English
Release date: 11-10-22
Publisher: Authors Republic
Genres: Business & Economics, Marketing & Advertising, Politics, Public Policy
Summary:
What is a trust signal?
Lets say youre interested in a book you arent familiar withthis book, for example.
Before you buy it, you wonder, Can I trust this author? Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one anothers trust.
Mastering these signals is the single best way to build, grow, and protect your brand in todays post-truth worldwhere trust is the most precious commodity of all.
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