Persistence is a crucial trait that can compensate for shortcomings in other areas of achievement. It is akin to repetition in learning, with persistence being the driving force behind accomplishments. Salespeople, in particular, understand the importance of persistence, knowing that the majority of successes come after multiple attempts. Quitting after just a few tries will likely result in a lost sale, regardless of talent or product knowledge. The practice of persistence, however, is not an easy one. The strong temptation to give up prematurely often presents itself. Life is a game of inches, much like sports, and it is persistence that propels us forward. The wealthiest and most successful individuals have often had to overcome significant obstacles and self-doubt before reaching their goals.
