In this episode, we discuss the importance of clean, well-written, and personalized correspondence for both entrepreneurs and organizations. Personalized letters are a priority and show that the recipients are important to us. The host shares that they personally sign batches of two or three hundred letters a few times a year, despite some questioning the use of their time. They believe that everyone in their organization should send professional, personalized letters.
The host emphasizes their pride in not sending letters without their original signature. Even during extended absences, they have their administrative assistant forward correspondence for signing and mailing. It is also important to them that their associates don't mail letters without their original signatures.
Furthermore, the host suggests using an ink color other than black when signing correspondence. This distinctive color signals to the reader that the letter is personal and reflects your care and attention in signing their letter personally.
