In this episode, we explore the story behind the Tri-State Neighbor, a regional magazine that defied all odds and thrived during a time of farm depression in 1983. Despite being a one-man show for the first nine months, the founder's commitment and belief paid off as the magazine became successful and continued to grow steadily. The magazine filled a unique niche, offering valuable opportunities for employees and helping businesses expand their reach through innovative geographical coverage. It was a revolutionary concept during a downturn in agriculture, but its success proved the power of contrary thinking.
The founder's idea for the Tri-State Neighbor was met with skepticism as agriculture was at an all-time low. However, one person, a highly successful auto dealer named Frank Stinson, saw the potential in regional marketing and supported the founder's vision. The founder's unwavering belief in the magazine's potential was evident when discussing the concept with a friend at a charity dance. Despite doubts, the founder insisted that the market was ready for the magazine and had thoroughly researched its viability.
Bucking cycles and going against the grain is crucial in wealth-building, but it is not an easy feat. Many managers and administrators are often focused on the immediate business in front of them, lacking the external focus and awareness that entrepreneurial thinkers possess. Entrepreneurs, driven by a desire for change and a willingness to take risks, understand the importance of seeking opportunities even during difficult times. They embrace change and utilize it to their advantage, particularly when it runs against the prevailing business cycle.
Contrary thinking is a powerful tool that allows individuals to lean into the wind while others are swayed by it. Contrarians defy conventional wisdom by buying stocks when others are fearful, starting businesses during recessions, and selling their assets at the peak of a cycle. By zagging when others zig, these individuals create wealth and seize opportunities that others may overlook. The story of the Tri-State Neighbor serves as a testament to the value and impact of contrary thinking in achieving success.
