* Mark reinvented himself after he was the CEO of more than 45 retail stores, to becoming a successful realtor, and now an author and speaker.

* He outlines his four steps to helping people to achieve their priorities.

* Mark also describes his four stages of establishing and maintaining trust.

* Keeping with the theme of four, Mark shares his four steps to regain trust after trust has been lost.

* Mark even shares some of his best practices for speakers to be "easy to work with".