Publishing a book is stressful enough, as we have noted many times on this podcast, even in the most normal of times. But books are continuing to come out, even as much of the world takes to quarantining itself in the coronavirus pandemic. That means many authors are left with cancelled book tours and are now scrambling to refocus their efforts toward online promotion—and hope at least some readers can tear themselves away from the news, tune in, and buy some books online.
This week, we're attempting to remain calm while talking through the options with our guests: Author Andrea Bartz, whose (great!) book The Herd (PLEASE BUY NOW!) is out this week, shares how she's shifting her promotion and joins us in recommending some other upcoming releases for your quarantine reading list; and media strategist Lauren Passell of Tink Media gives us a complete playbook for getting your book onto podcasts, a perfect alternative right now.
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