In this value-packed, in-person interview, Rebecca sits down with master business mentor and "coach's coach" Amanda Walker to discuss what every entrepreneur needs now more than ever—trust, frameworks, and results-driven offers.
With skepticism rising in the online space, Amanda and Rebecca tackle what they call the "trust recession" in coaching—and how coaches can rise above the noise by building real transformation into their businesses.
From Amanda's proprietary Small Bite Offer methodology to her proven process for transforming lived experience into repeatable frameworks, this conversation is a must-listen for any coach or service provider ready to scale with substance over hype.
Why the coaching industry is experiencing a trust recession
How to turn your lived experience into a proprietary framework
The power of frameworks to boost confidence, clarity, and client outcomes
Why marketing results is more effective than selling "coaching"
How Amanda uses Small Bite Offers to build trust and create conversion
Examples of frameworks working across industries (not just coaching)
Actionable tips for building a signature process that scales with ease
"Every coach should stop selling coaching and start selling results." – Amanda Walker
"The beauty that sets you apart is when you capitalize on your lived experience." – Amanda Walker
"People don't like surprises unless you're delighting them. Frameworks show them what's next." – Rebecca Cafiero
Amanda's limited podcast series: How to Find Clients
Dave Ramsey's "7 Baby Steps" framework
The Pitch Club (Rebecca's event)
Loom (for client delivery)
Stop selling time, start selling outcomes—your clients care about results
Build your framework from your lived experience, not borrowed tactics
Create a Small Bite Offer to deliver a quick win and earn trust
Niche down by owning what makes your approach uniquely yours
Plan for scale—make sure your client experience is repeatable and transformational
Resources & Links:
Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm:
https://bit.ly/rebeccasbalanceblueprint
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