In episode 399, Tom Asacker shares insights from his experience as a business owner,
innovator, and professional magician. He emphasizes the need to understand and fulfill
people's desires in order to be persuasive and influential.
Tom talks about the power of having fun and enjoying the process in achieving success.
He explores the role of doubt and skepticism in innovation and explains how curiosity and embracing the unknown can lead to breakthroughs. Bradley inquires about the process and learnings from Tom's podcast, "I Hear Dead People," alongside the future of learning.
Key Insights / Takeaways
• Understanding and fulfilling people's desires is key to persuasion and influence
• Why innovation cannot be forced; it must be allowed to emerge through curiosity,
experimentation, and learning
• Why desire is the driving force in the marketplace
• Improved self-awareness requires individuals to genuinely want to change
• The podcast 'I Hear Dead People' explores the ideas and philosophies of influential
figures through fictional interviews, providing an entertaining and educational experience.
• Tom's upcoming book 'Unwinding Want' aims to help people uncover their true desires
and eliminate regrets by unraveling the psychological hypnosis that keeps them stuck in
patterns they don't truly want.
Chapters
00:00 The Path to Magicianship
05:59 Understanding Desires for Persuasion and Influence
11:56 Embracing Curiosity and the Unknown for Innovation
31:50 The Podcast 'I Hear Dead People'
38:18 Uncovering True Desires and Eliminating Regrets
At Bradley Hartmann & Company, we help construction teams improve sales, leadership, and communication by reducing miscommunication, strengthening teamwork, and bridging language gaps between English and Spanish speakers. To learn more about our product offerings, visit bradleyhartmannandco.com.
The Construction Leadership Podcast dives into essential leadership topics in construction, including strategy, emotional intelligence, communication skills, confidence, innovation, and effective decision-making. You'll also gain insights into delegation, cultural intelligence, goal setting, team building, employee engagement, and how to overcome common culture problems—whether you're leading a crew or managing an entire organization.
Have topic ideas or guest recommendations? Contact us at info@bradleyhartmannandco.com.
New podcasts are dropped every Tuesday and Thursday.
This episode is brought to you by The Construction Spanish Toolbox —the most practical way for construction teams to learn jobsite-ready Spanish in just minutes a day over 6 months.
