Description

Hosted by award-winning business coach, speaker and author, Sean Purcell,  The Better Business Podcast is the show created to help small and medium business owners like you develop an entrepreneurial mindset, get clarity over your business direction, master the systems and processes needed to help you get ever more with ever less, and support you to create a business that can give you a better future. 

This week on the show, Sean Purcell welcomes Toby Freeman of The Robin Cancer Trust. The Robin Cancer Trust is the UK’s only germ cell cancer awareness charity and was founded in 2012 by Toby and his family following the untimely death of his brother, Robin Freeman, aged just 24. 

Through attending events, using the power of social media and delivering awareness talks, Toby and his team raise awareness of testicular and ovarian cancers in young adults. Their dedicated campaigns highlight the importance of early detection, promote awareness of the signs and symptoms and tackle the ‘embarrassment factor’ in young men and women.

In the show, Toby discusses:

• How the passing of his brother Robin, led to the decision to create The Robin Cancer Trust

• How he juggled a career with setting up a charity

• How he felt and what he did when he and the trustees realised that he would need to make the jump and run the charity full time

• The challenges of being an education and awareness charity versus being a charity that directly provides support and services

• How the Coronavirus pandemic and subsequent lockdown impacted upon the charity and their plans for resuming operations in the coming months

• The power of storytelling for charities, what SMEs can learn from getting in touch with their ‘why’, and how they can communicate it to their market.

For more info head to: https://sean-purcell.co.uk

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For more info on the The Robin Cancer Trust head to: https://www.therobincancertrust.org/

For more info on Toby Freeman head to: https://www.tobyfreemanbca.com/

In the show, Toby mentions the following:

‘The Happy Manifesto’ by Henry Stewart

https://www.amazon.co.uk/Happy-Manifesto-Organization-Great-Workplace/dp/0749467517

‘Cracking Charity Chat’ - a podcast by Beth Crackles

https://podcasts.apple.com/gb/podcast/cracking-charity-chat/id1436650612