We don’t usually wade into current events on the podcast, but when Cracker Barrel rolled out a new logo (and then rolled it right back), the internet kind of lost its mind—and we couldn’t resist jumping in.
In this episode, we talk about why something as simple as changing a restaurant sign sparked such strong emotions, and what that says about our culture, our need for stability, and even our faith. Along the way, we dig into:
At the heart of it, this conversation isn’t really about logos. It’s about identity, authenticity, and how we can live faithfully in a world that’s constantly shifting.
00:53 Cracker Barrel Controversy: A Case Study in Branding
03:03 The Emotional Impact of Rebranding
04:01 Nostalgia and Cultural Shifts
05:47 The Broader Implications of Rebranding
07:36 Personal and Corporate Identity
14:14 Faith, Culture, and Modernization
18:37 Adapting to Change While Holding Firm to Core Values
28:08 Conclusion: Leadership and Responsibility
32:22 Student Testimonial: The Impact of Ascend
Learn more about Unbound: https://beunbound.us/
Hosts: Jonathan Brush, David Rethemeyer
Producer: Kyle Hill
