Mark Rice, LSEO.com’s new Director of Enterprise and Growth, joins Jeff Kimmel in the Beyond Local podcast booth to unpack his exhilarating career serving some of the biggest names in video game culture. Think about the most popular brands from the early aughts. There’s a good chance point-of-sale marketing visuals came right from his studios. But the winds of fortune changed when the Great Recession struck. Jeff and Mark break down how an entrepreneurial spirit and creativity can overcome tremendous obstacles and market shifts while they explore paths to robust digital health and, as Mark calls it, “digital dominance.” As Google plans to roll out a pivotal change to its search algorithm in May, you don’t want to miss this episode of Beyond Local.
