Today, we are going to talk about the messy middle part of business (and of any venture we do)!
There is so much focus on when we start and finish something and it has so much energy attached to it. However, where the middle bit is, where we are building, taking action, it is feeling messy, it is uncomfortable and we are not seeing results, that bit, the middle bit, is so volatile because it's up and down and has so much uncertainly and struggle attached. You know where you want to go but sometimes you can't tell if you are actually travelling that way.
That whole stretch of the messy middle is so challenging and difficult and is why I am such a fan of celebrating little wins!
