Transparency. These podcasts get used in like 30 different ways. I like to call my content repurposing system The Master Content Blueprint. It is something that I talk about with my 1:1 clients as well as my mastermind clients and it is how I realistically do what I do in terms of having such a consistent presence on social media, have high level thought leadership content that is consistently serving me. I still have episodes from 2020 that are still being downloaded. I think that is having the master content that is specifically designed for your audience.
