I try to create a lot of my content based upon questions that come in through my DMs, my emails and even things I often see coming up on coaching calls with clients. I pride myself on creating a space where there are no silly questions and every answer is relevant.
There are so many resources online that will teach you about idea customers and it is something that I continually get questions about. It is not necessarily framed that way, it's questions like "I need more customers", "I need more clients", "I need more business", "I need more people to grown my business".