The 4 I's: Image, Influence, Impact, Income
Where you use photos
- Website (Rotator/Slider, Blog Posts, Hero Images on Pages, Backgrounds, Paralax Backgrounds, Etc.
- Social Media
- Emails
- POP
- Video SlideShow
- Posters
- Brochures
- Business Cards when applicable
- Individual products under the brand umbrella
- Advertising
- Thumbnails: all aspects
When to hire a professional photographer
- For your business
- For you
- Letting your personality shine through
- What to look for
CANDID VS. POSED VS. ACTION
- Execution: Brand photos of Amber Ehrlich, Tidy Bungalow (action shots on Amber's IG) Follow @thetidybungalow on Instagram
DIY Photography
Budgetary Restriction
FRAMING
- For use in promotion (leaving room for text overlay)
- Headshots
- Entry points
iPhone – portrait vs. landscape
Use of selfies – when and when not to
DSLR – Higher end camera (how to use your DSLR Cheat Sheet)
Ideas about Photoshopping:
Trending Now:
Current Trend to cut off the top of the head
Remove.BG
Stock Photography
Firms say "only proprietary photos" we're ok with stock, just as long as it doesn't look like stock "thumbs up guy" – good stock is a cost-effective and viable alternative
Other Resources
Free: Unsplash, Pexels
Paid: Adobe Stock because of pricing and value and Shutterstock