In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised $54,052 on Kickstarter.
We discuss:
- [0:51] Where the inspiration to create Poopocalypse came from.
- [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups.
- [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents.
- [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production.
- [14:52] Not expecting and waiting until everything is perfect to create content and start interacting with the audience.
- [16:45] Getting collaboration with other brands as a live-campaign marketing strategy.
- [20:03] Having a surprise for the middle of the campaign “slow” period to raise excitement from backers and new audiences.
- [25:10] The importance of starting a Facebook group early on, and working with an ad-buying partner like Backerkit.
- [30:36] The communication with the client dynamic, from the first approach to the end product.
- [32:33] The news for the Poopocalypse game.
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/1260036344/poo-pocalypse
Website: https://www.poopocalypse.com/
Facebook: https://www.facebook.com/pg/ThePooGame/posts/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
