In this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter.
We discuss:
- [1:26] What Token Terrors is all about.
- [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creates a chance to interact with more people with the same interests.
- [6:42] Having a nice welcoming table on events where people can try the game makes a huge impact.
- [10:16] Being proactive on the online communities where board games creators and players are.
- [19:00] Consult with experts publishers and creators to see if your game is missing something or if it could have something else.
- [24:42] What’s coming up on Terrible Games.
- [27:54] How they did ads and what converted better for their product. What the cost per click were.
- [30:20] How they used Reddit, and how not to get banned from it with too much self promotion. Always follow the 10 to 1 rule.
- [34:02] The reason behind a 18 day campaign.
- [36:02] The key behind the success of marketing for this campaign was like a snowball effect, but the most important part was to have a great product to promote.
- [38:43] How to connect with John.
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter: https://www.kickstarter.com/projects/tokenterrors/token-terrors-battlegrounds
Website: https://www.tokenterrors.com/
Facebook: https://www.facebook.com/tokenterrors/
Instagram: https://www.instagram.com/tokenterrors/?hl=en
Twitter: https://twitter.com/tokenterrors?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
