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Title: Make It Punchy
Author: Emma Stratton
Narrator: Emma Stratton
Format: mp3
Length: 3 hrs and 40 mins
Release date: 10-02-24
Ratings: 4.5 out of 5 stars, 3 ratings
Genres: Writing & Publishing
Publisher's Summary: Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.
