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Title: Mindmasters (Gary Tiedmann narration)
Author: Sandra Matz
Narrator: Gary Tiedemann
Format: mp3
Length: 6 hrs and 37 mins
Release date: 02-25-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary: Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.
