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Title: Data Driven
Author: Tom Chavez, Chris O'Hara, Vivek Vaidya
Narrator: LJ Ganser
Format: mp3
Length: 6 hrs and 17 mins
Release date: 02-19-19
Ratings: 4 out of 5 stars, 116 ratings
Genres: E-Commerce
Publisher's Summary: The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
