What if the reason your offer isn’t landing has nothing to do with your content — and everything to do with what you named it? In this episode, I break down a genius move from Taylor Swift that has nothing to do with music and everything to do with strategy — specifically, how she’s using SEO to reclaim the narrative and meet her audience exactly where they’re already searching. And we’re not just watching it happen — we’re applying it. If you’ve ever felt like your sales page is solid but somehow still invisible, or like your freebie isn’t getting traction no matter how many tweaks you make, this one’s for you. We’re talking narrative control, Google searches, and how renaming your offer could be the quiet power move that changes everything.
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EPISODE 539 – WHEN YOU REALIZE YOU’RE NOT THE PRIORITY – AND DECIDE YOU ARE
EPISODE 530 – DON’T BE VANILLA: MAKING YOUR FIRST IMPRESSION COUNT
EPISODE 490 – TAP TAP TAP…IS THIS THING ON??
EPISODE 440 – WHY PREFERRED PARTNER LISTS MATTER
EPISODE 390 – WHAT MAKES UP PRICING?
EPISODE 340 – DON’T MAKE THESE BUSINESS MISTAKES
EPISODE 290 – WHAT TO DO AFTER YOU PUBLISH A BLOG POST
EPISODE 240 – THE ELUSIVE WORK-LIFE BALANCE
EPISODE 190 – DIVING INTO FACEBOOK ADS
EPISODE 140 – FUNNELING YOUR PASSION & BUILDING AUTHORITY