TODAY’S GUEST:
Alison Ellis | Real Flower Business
TOPIC: Social Media Mindset
Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).
A few of the ideas we kicked around during our visit:
- Posting content on social media is a great way to drive traffic to your business website
- Closely following your gut on when and how to post can produce organic growth
- Consistency will help grow a business (the growth may be slow and steady, so be patient)
- Social media is simply another tool to get the word out about your business and connect with others
- Social media can lead to long lasting relationships with industry peers who live in other parts of the world
- Setting boundaries on time spent on social media is crucial to maintaining balance
- We don't have to like every aspect of social media to use it to the advantage of our business
- Don't get caught up in what you feel you have to do on social media - you are in control!
- Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
- While scheduling posts ahead of time is efficient, some business owners may prefer to post in "real" time
- Practice leads to progress (posts and schedules don't have to be perfect from the start to lead to results)
- Leading with authenticity is the name of the game
Mentioned in BB+ Episode 7:
Podcast Host: Amy McGee (Botanical Brouhaha)
Sound Engineer: Joel McGee
Original Music: Landon McGee
How to Connect with Botanical Brouhaha:
