Today we're visiting with Holley Simmons, owner of She Loves Me in Washington, D.C. Holly's background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about:
- how terrariums led her from a career as a food reporter to opening a flower shop
- her willingness to make mistakes as long as they result in lessons learned
- running a flower delivery business vs. a retail business
- moving away from the mindset hangup of "I'm just a florist"
- the importance of staying connected to your community
- her best tip on approaching others about collaborating
- the one promotion that caused her delivery business to explode during the pandemic
- opening 2 retail flower shop locations at once
- working with a broker to find a suitable retail space and negotiate the lease
- visual merchandising tips
- the importance of having business systems in place
- the Forever Yours Collection, her a la carte wedding service
LINKS MENTIONED IN EPISODE 84:
LEARN MORE ABOUT SHE LOVES ME HERE:
Website | Instagram | Facebook | Design Sponge Feature
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Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)
BB Podcast Sound Engineer: Grayson McGee
Music & Voiceovers: Landon McGee
