Description

Today we’re visiting with Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey. Paulina was a high school language arts teacher and translator looking for a new adventure that challenged her while still feeding her creative soul. Remembering her love of flowers as a young girl, she made a plan, took a risk, opened Blue Jasmine Floral and never looked back. Her love of flowers and teaching are contagious.  Grab a drink and join us as we talk about:

• how she managed the quick turnaround between resigning her teaching job and opening a flower shop
• her go-to floral design principles
• the blooms she considers to be "the most special"
• the mechanics behind her recognizable compote arrangements
• how she successfully juggled a retail flower shop and an wedding/event business
• how she designed her studio space
• how she restructured her business during the pandemic
• how she trains her staff to design in the Blue Jasmine aesthetic
• one thing she'd like to see change for the floral design profession
• a niche she's hoping someone will take advantage of by starting a business to help wedding/event florists (hint hint!)

LINKS MENTIONED IN EPISODE 86:

• Ariella Chezar
• Flower School New York
• Florists' Review Best in Blooms Winner
• Restoration Hardware

LEARN MORE ABOUT BLUE JASMINE FLORAL HERE:

Website | Instagram | Facebook | Pinterest

Today’s episode is brought to you by:

EveryStem

A special EveryStem offer for BB listeners:

Email LuAnn at luann@everystem.com to schedule a one-on-one demo of EveryStem and receive a free month of service when you become a member.

Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee